H.S. Cho, Vice Chairman of HS HYOSUNG, Leads Sales Diplomacy at Techtextil 2026 in Germany

-H.S. Cho hosts ‘HS HYOSUNG Night’: “The greater the geopolitical uncertainty, the more we will pursue ‘Creating Value Together’ with our global partners”
-HS HYOSUNG ADVANCED MATERIALS showcases next-generation mobility materials at Techtextil 2026, the world’s largest industrial textiles exhibition
HS HYOSUNG ADVANCED MATERIALS participated in Techtextil 2026, the world’s largest industrial textiles exhibition, held in Frankfurt, Germany from April 21 to 24 (local time).
Techtextil is a leading global exhibition that highlights advanced industrial materials used across industries such as automotive, defense, aerospace, and shipbuilding. Since its inception in Frankfurt in 1986, it has been held biennially. This year, more than 1,500 companies from 49 countries participated, drawing attention as a key industry event for exploring new markets and expanding partnerships despite economic downturns and geopolitical uncertainties. HS HYOSUNG ADVANCED MATERIALS has participated in every edition since 2003, showcasing advanced materials, identifying new business opportunities, and strengthening relationships with global partners.
□‘On-the-ground sales diplomacy’… Strengthening global partnerships through ‘HS HYOSUNG Night’ hosted by H.S. Cho
On the evening of April 22 (local time), the second day of the exhibition, HS HYOSUNG hosted ‘HS HYOSUNG Night,’ inviting around 130 distinguished guests, including representatives from global companies such as Autoliv, ZF Friedrichshafen AG, and Continental, as well as Ambassador Lim Sang-beom of Korea to Germany.
The event was designed to reinforce ties with key global partners and share the future vision of HS HYOSUNG ADVANCED MATERIALS. Among the 1,500 participating companies, HS HYOSUNG was the only company to host a separate gala event. During the evening, H.S. Cho actively engaged with partners on the front lines, listening directly to their needs, discussing practical avenues for collaboration, and strengthening the global network.
The venue was transformed into a vibrant showcase of Korean culture, featuring fusion traditional music performances, hanbok experiences, and a variety of Korean dishes such as bulgogi and kimbap. H.S. Cho personally introduced the beauty and flavors of Korea to global partners, delivering a differentiated brand experience.
H.S. Cho stated, “Sharing the beauty of Korean culture through this unique experience will serve as an opportunity to elevate our global partnerships to the next level. As a sincere partner that goes beyond technology to foster emotional connection, we will take the lead in creating differentiated value in the global materials market.” He added, “In times of heightened geopolitical uncertainty, we will continue to uphold the spirit of HS HYOSUNG by advancing together with our global partners under our slogan ‘Creating Value Together.’”
Ambassador Lim Sang-beom also commented, “HS HYOSUNG’s ESG-driven initiatives in Germany and the global market are highly impressive. Its eco-friendly materials will serve as a key solution for a sustainable future.”

□HS HYOSUNG ADVANCED MATERIALS presents a circular economy vision with future mobility materials
At Techtextil 2026, HS HYOSUNG ADVANCED MATERIALS showcased its full lineup of advanced textile materials, ranging from super fibers such as carbon fiber and aramid to tire cords, airbags, seatbelts, and car mats.
Led by its proprietary high-performance carbon fiber brand TANSOME®, the company introduced real-world applications in advanced industries requiring exceptional strength, including drones and hydrogen high-pressure vessels. In addition, through its aramid brand ALKEX®, which is five times stronger than steel and withstands temperatures up to 500°C, the company demonstrated its technological capabilities across a wide range of industrial applications, including ballistic armor, helmets, 5G optical cable reinforcements, and automotive hoses.
In the global polyester tire reinforcement segment, HS HYOSUNG ADVANCED MATERIALS highlighted recycled PET tire cords in line with the exhibition’s core theme of the circular economy. The company also presented advanced recycling solutions for a sustainable future, including a circular regeneration system that transforms discarded seatbelts into new ones, further solidifying its position as a leader in ESG management.