Introducing CI
'Value management that
we create together'
CONCEPT
HS HYOSUNG’s Leading Star, Value Tree
“MASTERIA”, HS HYOSUNG's corporate symbol, blends the Latin words “Materia” (meaning “origin” or “tree/forest”) and “Aster” (referring to the goddess of stars). This portmanteau can also be interpreted as an amalgamation of “Master” and “Material”.
HS HYOSUNG logo is inspired by the “Star”, which has been with HYOSUNG’s name as the “Morning Star” and guides the world and our lives towards a more value-oriented path, and the “Tree” that represents a healthy future through its robust vitality, growth, and creation of multifaceted values like clean air and cool shade.
As a manifestation of the “Leading Star” and “Value Tree” that contributes to the world’s development and provides limitless possibilities and value to humanity, the logo also embodies HS HYOSUNG's vision.
Full Color
Duo Color
Single Color
Single Color
HS HYOSUNG's new logo was inspired by the vision of the group's founder and the deep meaning of Hyosung's mission(Dawn Star).
It expresses the essential mission of HS effectiveness as a 'Leading Star' that contributes to the development of the country and enriches humanity around the world. Our mission to lead a better life and future for mankind continues unchanged.
COLOR
- HS Blue
- Best, Innovation, Intelligence
- PANTONE
- 2738C
- RGB
- 6 / 3 / 141
- CMYK
- 100 / 91 / 0 / 13
- HEX
- #06038D
- HS Green
- Responsibility, Trust, Respect, Cooperation
- PANTONE
- 802C
- RGB
- 0 / 230 / 0
- CMYK
- 65 / 0 / 100 / 0
- HEX
- #00E600
- HS Orange
- Pride, Passion, Happiness
- PANTONE
- 151C
- RGB
- 255 / 127 / 11
- CMYK
- 0 / 54 / 100 / 0
- HEX
- #FF7F0B