Introducing CI

'Value management that
we create together'

CONCEPT

HS HYOSUNG’s Leading Star, Value Tree

“MASTERIA”, HS HYOSUNG's corporate symbol, blends the Latin words “Materia” (meaning “origin” or “tree/forest”) and “Aster” (referring to the goddess of stars). This portmanteau can also be interpreted as an amalgamation of “Master” and “Material”.

HS HYOSUNG logo is inspired by the “Star”, which has been with HYOSUNG’s name as the “Morning Star” and guides the world and our lives towards a more value-oriented path, and the “Tree” that represents a healthy future through its robust vitality, growth, and creation of multifaceted values like clean air and cool shade.

As a manifestation of the “Leading Star” and “Value Tree” that contributes to the world’s development and provides limitless possibilities and value to humanity, the logo also embodies HS HYOSUNG's vision.

HS HYOSUNG CI

Full Color

HS HYOSUNG CI (full color)

Duo Color

HS HYOSUNG CI (point color)

Single Color

HS HYOSUNG CI (single color)

Single Color

HS HYOSUNG CI (single color)

HS HYOSUNG's new logo was inspired by the vision of the group's founder and the deep meaning of Hyosung's mission(Dawn Star).

It expresses the essential mission of HS effectiveness as a 'Leading Star' that contributes to the development of the country and enriches humanity around the world. Our mission to lead a better life and future for mankind continues unchanged.

COLOR

HS Blue
Best, Innovation, Intelligence
PANTONE
2738C
RGB
6 / 3 / 141
CMYK
100 / 91 / 0 / 13
HEX
#06038D
HS Green
Responsibility, Trust, Respect, Cooperation
PANTONE
802C
RGB
0 / 230 / 0
CMYK
65 / 0 / 100 / 0
HEX
#00E600
HS Orange
Pride, Passion, Happiness
PANTONE
151C
RGB
255 / 127 / 11
CMYK
0 / 54 / 100 / 0
HEX
#FF7F0B