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Introducing CI
'Value management that
we create together'
CONCEPT
HS HYOSUNG’s Leading Star, Value Tree
“MASTERIA,” HS HYOSUNG's corporate symbol, blends the Latin words “Materia (meaning “origin” or “tree/forest”)” and “Aster” (referring to the goddess of stars). This portmanteau can also be interpreted as an amalgamation of “Master” and “Material”.
HS HYOSUNG logo is inspired by the “Star,” which has been with HYOSUNG’s name as the “Morning Star” and guides the world and our lives towards a more value-oriented path, and the “Tree” that represents a healthy future through its robust vitality, growth, and creation of multifaceted values like clean air and cool shade.
As a manifestation of the “Leading Star” and “Value Tree” that contributes to the world’s development and provides limitless possibilities and value to humanity, the logo also embodies HS HYOSUNG's vision.
Full Color
Duo Color
Single Color
Single Color
HS HYOSUNG's new logo was inspired by the vision of the group's founder and the deep meaning of Hyosung's mission(Dawn Star).
It expresses the essential mission of HS HYOSUNG'S effectiveness as a 'Leading Star' that contributes to the development of the country and enriches humanity around the world. Our mission to lead a better life and future for mankind continues unchanged.
COLOR
- HS Blue
- Best, Innovation, Intelligence
- PANTONE
- 2738C
- RGB
- 6 / 3 / 141
- CMYK
- 100 / 91 / 0 / 13
- HEX
- #06038D
- HS Green
- Responsibility, Trust, Respect, Cooperation
- PANTONE
- 802C
- RGB
- 0 / 230 / 0
- CMYK
- 65 / 0 / 100 / 0
- HEX
- #00E600
- HS Orange
- Pride, Passion, Happiness
- PANTONE
- 151C
- RGB
- 255 / 127 / 11
- CMYK
- 0 / 54 / 100 / 0
- HEX
- #FF7F0B
TYPEFACE
HS HYOSUNG
Creating Value Together
The HS HYOSUNG typeface is a geometric sans-serif built on circles and straight lines.
Its uniform strokes express a pioneering spirit and stability, its balanced proportions convey trust, and its softly rounded corners add a sense of approachability. It supports 11,172 Hangeul characters and 95 Latin letters, numerals, and symbols.
HS HYOSUNG Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
HS HYOSUNG Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
HS HYOSUNG Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
HS HYOSUNG Light
사람들을 포용하고 함께 성장하며
모두를 위한 삶을 풍요롭게 한다
1234567890~!@#$%^&*()_+
HS HYOSUNG Medium
사람들을 포용하고 함께 성장하며
모두를 위한 삶을 풍요롭게 한다
1234567890~!@#$%^&*()_+
HS HYOSUNG Bold
사람들을 포용하고 함께 성장하며
모두를 위한 삶을 풍요롭게 한다
1234567890~!@#$%^&*()_+
Available for commercial and non-commercial use by individuals and businesses.
Download the files below. Please review the license terms before use.
Permitted Use
- Print: Books, magazines, brochures, product packaging, business cards, etc.
- Digital content: Videos, blogs, website banners, social media content, etc.
- Web fonts: Hosting on website servers and on-screen display
Prohibited Use
- Selling original or modified font files
- Redistributing modified versions under another name
- Use in harmful content, including gambling, obscene material, or the promotion of illegal activities
- Creating logos (CI/BI) or registering trademarks using the typeface
- ※ Prior consultation with Brand team is required to embed font files in mobile apps, devices, or games.
- ※ Downloading the font constitutes acceptance of the license terms.